Lead the market with protein bars and snack foods that deliver the superior nutritional benefits of dairy protein, while extending the all-important first day freshness of these products.
Today’s consumers are becoming ever more demanding when it comes to making purchase decisions from the increasing range of protein bars on offer – and more than anything else, that decision comes down to one thing – the taste experience! To meet this need, Fonterra has launched PowerProtein™, a new range of proprietary protein ingredients that offer improved taste and superior functionality in today’s protein bars – whether it be in high-protein sports bars or balanced nutrition bars.
The PowerProtein™ range:
• PowerProtein™ 515 Whey Protein Concentrate: A breakthrough ingredient that permits high levels of whey protein addition to bars and snacks, delivering a superior taste/texture and at a lower cost-in-use compared to existing dairy ingredients.
• PowerProtein™ 4861 Milk Protein Concentrate: A new stabilised, texture building MPC that delivers excellent flavour and texture stability.
• PowerProtein™ 4857 Milk Protein Concentrate: A new stabilised MPC that outperforms Calcium Caseinate in bars.
• PowerProtein™ 600 Dairy Protein Crisps: All the benefits of whey protein delivered with a crunchy texture and clean flavour!
For more information visit www.powerprotein.biz
Potential applications for these innovative ingredients are:
Nutrition Bars
Demand for snack and nutrition bars, whether for sports, meal replacement or as a healthy snacking option, continues to grow rapidly. Our ingredients provide the opportunity to innovate and create more indulgent nutrition bars – a taste sensation!
Snack Foods
Cookies, trail mix, chocolate-coated and cereal snacks…with our help, you can now elevate these foods to a healthier platform while retaining the indulgent consumer experience.
