As a leader in dairy nutrition, with access to a world-class research and development capability, we’re constantly challenging ourselves to find better, more innovative ways to improve our products and better meet the ever-changing needs of our consumers.

More recently, our team has found a way to leverage dairy’s inherent goodness, while tapping into a growing consumer behaviour among Australian adults – which sees us moving into the vitamin and supplements market.

We know from our research, Australians are becoming increasingly interested in looking after themselves, adopting a more proactive approach to health and wellbeing through healthy eating, exercise and self-monitoring.

The rising popularity of fit-bits and Apple watches is evidence that consumers are looking for ways to better their health – and take charge of it themselves. Our research also showed that after regular exercise, taking vitamins and dietary supplements is the second most common behaviour among Australian consumers in maintaining their health and wellness.

We think this market has significant potential – and has a strong direct correlation with dairy, through which is inherently rick in natural vitamins and minerals. That’s why we recently launched Bodiology™ – an all-in-one vitamin, mineral and protein powder tailored to help repair and rebuild joints, muscles and bones in the one system. One serve, every day helps repair and rebuild damage caused by age and day-to-day wear and tear.

The first of its kind for Fonterra Australia, Bodiology™, is on shelves in one of Australia’s fastest-growing pharmacy chains, Chemist Warehouse. It’s an exciting time for our team. Watch this space. 

By Kiril Simonovski, Director, Sales & Marketing Director – Fonterra Australia