Fonterra’s new dairy products hit shelves in New Zealand and Australia
Over the past 12 months, Fonterra Oceania has launched a range of new dairy products in Australia and New Zealand to meet an increasing demand for products that offer both convenience and fuller flavours, reflecting broader lifestyle and taste trends.
Leveraging consumer insights, shopper behaviour, and quick-to-market capability, Fonterra Oceania is using innovation to add a little bit of luxury to the supermarket dairy shelf.
Fonterra Oceania Director of Marketing and Innovation Renée Milkop-Kerr said it was important to constantly look for ways to innovate and improve products that help meet the changing needs and preferences of today’s savvy consumers.
“Alongside convenience, there is a growing preference for fuller, richer flavours in dairy products. As palates evolve, people are looking for more indulgent taste experiences, whether through higher fat content in dairy or through more complex, bold flavour profiles,” Renée said.
New products for festive occasions
Fonterra’s new Mainland Special Reserve Chilli and Garlic Brie was launched in New Zealand addressing emerging flavour trends, especially during celebratory moments.
Still in New Zealand, Anchor Double Cream was launched in time for the festive season and provides a richer, creamier, and more indulgent cream - tapping into the insight that people are looking for extra luxury when cooking and entertaining.
Spreading into global cuisines
Australians and New Zealanders have demonstrated they love butter, but they frequently see it as the carrier of flavour rather than the flavour itself. Turning this belief around is the new Mainland Sweet Cinnamon Spreadable, available in Australia, which has shown that butter itself can be the flavour hero.
In New Zealand, Anchor Ghee was launched, bringing high quality dairy to global cuisines - particularly for those who cook Indian and Sri Lankan dishes and love the high smoke point and slightly caramelised flavour compared to butter.
Alongside convenience, there is a growing preference for fuller, richer flavours in dairy products. As palates evolve, people are looking for more indulgent taste experiences, whether through higher fat content in dairy or through more complex, bold flavour profiles.
Cheese innovations: snacking sizes for on-the-go
A new snacking range in Australia has been introduced under the Bega brand, leveraging ‘Australia’s most loved cheese’ offering. This provides a healthier snacking option for many families and is perfect for the lunch box.
Two new Mainland natural cheese slice options were introduced in New Zealand, American Style Cheddar and Gouda, reflecting shopper preferences for convenience alongside flavour and quality.
Permissible treats
A treat that’s good for you is the best type of treat, and ‘permissible treats’ are growing in popularity.
In response, Fonterra Oceania launched Kāpiti yoghurt singles in New Zealand, extending the range from the larger tub sizes to a snackable format, which introduced Kāpiti to new shoppers.
Flavours include Succulent Summer Plum, Lush Lemon, Sweet Rhubarb and Vanilla, and the latest addition to the range, Fig and Mānuka Honey, launched in April this year.
Add a new product to your shopping basket today.