Western Star Sponsors Melbourne Food and Wine Festival
Western Star, Australia’s number 1 Chilled Spreads Brand1, is sponsoring the Melbourne Food and Wine Festival for the first time.
This prestigious event, running from 21 to 30 March 2025, is a major highlight in Melbourne's culinary calendar, offering a fantastic platform for Western Star to connect directly with a food-loving audience.
The festival's activation at Federation Square is set to be a standout feature, with some of Melbourne's best bakeries creating delicious hot cross buns using our very own Western Star butter.
The Baker’s Dozen sponsorship, culminating in the Hot Cross Bun bar, presents a unique opportunity for Western Star to showcase its quality and versatility. We are excited to see our butter being used in such a creative and delicious way, and we look forward to engaging with festivalgoers at this experiential food event.
Linsey Macintosh, Senior Brand Manager - Western Star, Fonterra Oceania, said: "The sponsorship of this experiential food event at the Melbourne Food & Wine Festival presents a great opportunity for the Western Star brand to directly connect with a food-loving audience.”
“With the event timed to coincide with the start of the Easter period, it ensures the brand remains top of mind as consumers purchase their hot cross buns over the coming weeks," she said.
The sponsorship of this experiential food event at the Melbourne Food & Wine Festival presents a great opportunity for the Western Star brand to directly connect with a food-loving audience.
The Melbourne Food and Wine Festival, is one of the world's top food and wine events, celebrating and promoting Victoria, Australia's rich food and wine landscape year-round. This year’s festival features more than 200 events across Melbourne and regional Victoria, including the World’s Longest Lunch and Brunch, a Global Dining Series, and the Baker’s Dozen.
The Baker’s Dozen event, taking place at Federation Square, is a celebration of Melbourne’s best bakeries. Rising from the ovens of the state’s most extraordinary bakeries, Baker’s Dozen returns for a third year. This year, the event expands to include some of Australia’s and the world’s favourite bakers
Attendees can look forward to trying four different bakers’ takes on the classic hot cross bun at the Hot Cross Bun Bar, presented by Western Star.
1 Source: Nielsen Market Scan Data, latest 52 weeks w/e 07/01/25.