chapter 1
Feeding the World
The world needs more natural nourishment
By 2050, the population is predicted to be close to 10 billion people¹.
To counteract the micronutrient deficiencies that still remain a significant issue in both developing and developed countries across the globe, there needs to be a greater appreciation of and an increased access to nutrient dense food².
Too many people worldwide are malnourished³²
Malnutrition includes undernutrition, inadequate micronutrients and obesity, which can result in non-communicable diseases.
1 billion people do not consume enough protein³
This is critical because children with low protein intakes have a higher risk of stunting.
3.5 billion people are at risk of inadequate calcium intake⁴
Calcium is essential for bone health, but inadequate intakes have also been linked to other health challenges, such as cardiovascular disease.
chapter 2
Natural Superfood
A unique bundle of nutrients in every single drop of milk. For us, this begins with New Zealand’s natural, pasture-based farming system
Milk is a natural superfood, it contains a unique combination of more than 10 essential nutrients that give it its wide-ranging health benefits.
A glass of milk is important for good health, due to the complex interactions between its physical structure or matrix, nutrient bundle, and bioactives such as complex milk lipids, and milk oligosaccharides.
We believe it’s impossible to replicate.
10 Essential Nutrients
Protein
Benefits
Protein, which contributes to the maintenance of muscle mass and bones.
Carbohydrate
Benefits
Carbohydrate, which contributes to the maintenance of normal brain function.
Calcium
Benefits
Calcium is needed for the maintenance of normal bones and teeth and contributes to normal muscle function.
Phosphorus
Benefits
Phosphorus, which helps support the normal function of cell membranes.
Potassium
Benefits
Potassium contributes to the normal function of the nervous system.
Magnesium
Benefits
Magnesium supports muscle function and helps maintain normal bones.
Zinc
Benefits
Zinc contributes to the normal function of the immune system and maintenance of normal skin.
Vitamin B2
Benefits
Vitamin B2 contributes to normal energy-yielding metabolism.
Vitamin B12
Benefits
Vitamin B12 contributes to the normal function of the nervous system, and normal red blood cell formation.
Vitamin A
Benefits
Vitamin A, which is found in full-fat milk, supports the maintenance of normal vision and the normal function of the immune system.
chapter 3
Life Force
Goodness for many ages and stages
Milk and its products have been an important part of the human diet for around 8,000 years, and they have helped us survive and thrive as a species⁵.
Versatile, delicious, and nutritious, milk can be a key building block when consumed as part of a healthy balanced diet⁶. Its unique bundle of nutrients and matrix provides multiple health benefits that are relevant across the life stages⁷.
Children
Healthy growth and development
Milk is packed full of the good thing’s kids need for healthy growth and development, including essential nutrients such as protein⁸, as well as calcium and phosphorus⁹.
Better immunity
A number of nutrients found in milk contribute to the normal function of the immune system, including zinc, vitamin A (in full-fat milk) and vitamin B12. Milk’s high-quality protein is also an important tool to help keep our bodies fighting fit¹⁰.
Teenagers
Muscle function and growth
Milk proteins are rich in all the specific amino acids our bodies need but can’t produce, making it an ideal option for growing teens to help support muscle tissue repair and rebuilding after sports and activity¹¹⁻¹².
Cognitive performance
Milk contains a number of vitamins and minerals such as zinc, magnesium and vitamin B12 that contributes to normal cognitive and psychological function. Milk fat globule membrane (MFGM) contained in dairy fat includes complex lipids, which are also found in high concentrations in the brain. Consuming milk will help increase the intake of these lipids and may help provide cognitive benefits for growing teenagers¹³⁻¹⁷.
Adults
Maintaining healthy bones
We reach our peak bone mass by 30 years old, so it's key in the years after, that in order to maintain normal bones, we need to calcium, phosphorus and protein, which is found in significant amounts in milk. Calcium also helps to reduce the loss of bone mineral in post-menopausal women. Low bone mineral density is a risk factor osteoporotic bone fractures ¹⁸⁻²⁰.
20/20 vision
Vitamin A, which is naturally found in full-fat milk, contributes to the maintenance of normal vision. For adults, vitamin A is particularly important for preventing night blindness and maintaining cornea function²¹⁻²².
Older adults
Muscle maintenance
Milk naturally contains essential nutrients such as calcium, magnesium, and potassium, as well as protein. Protein has a specific role in supporting growth, development, maintenance of our muscle mass, with calcium, potassium and magnesium contributing to normal muscle function²³⁻²⁶.
Nutrition Needs
As we age, our appetite decreases but our nutrient requirements increase, therefore it is important we are consuming nutrient dense foods³³. Milk is naturally nutrient dense, with each serve delivering 10 essential nutrients in quantities that significantly contribute to our daily nutrient requirements³⁴.
chapter 4
Nourishing Impact
Milk plays an irreplaceable role in our global food system³¹
Packed with goodness to support healthy lives it is the single greatest contributing source of food for calcium, vitamin B2 and lysine (an essential amino acid) availability³¹.
As Fonterra, we are proud to deliver sustainable dairy goodness from New Zealand to people all around the world in new and exciting ways through our world-leading global brands.
Milk is an everyday superfood that delivers positive benefits that supports billions of people all over the world to live full and healthy lives.
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