Exploring consumer trends in China
Our quest to keep up with the fast-paced consumer market in China has received a boost, with the opening of our refurbished innovation centre in Shanghai, dedicated to developing innovative products suited to the Chinese market.
It’s a collaboration with certification and analysis test centre ACC and will be known as the Fonterra-ACC Shanghai Innovation Centre.
It includes a number of laboratories, complete with research and development (R&D) capabilities, and an analysis and testing centre. ACC is involved mainly in food and agricultural research and development/product testing and certifications, following international food safety standards.
Our team will work on product development for all Fonterra Greater China’s key dairy product categories (e.g. cream, yoghurt, soft serve, process cheese, liquid dairy, milk powder). Their work will include product development, sensory testing, consumer science, nutrition science and packaging.
Fonterra has been in the Chinese market for more than 40 years and working with ACC to develop this centre demonstrates our ongoing commitment to Chinese customers and consumers, which is already extensive,
Our ingredients business NZMP provides dairy products to more than 100 food manufacturers and our Foodservice business services 20,000 customers with more than 400,000 stores in 350 cities across China.
CEO of Fonterra Greater China Teh-han Chow says now with an innovation centre located within the country, we are bringing innovation closer than ever to Chinese customers and consumers.
China is one of the fastest-growing food and beverage markets in the world. The Fonterra-ACC Shanghai Innovation Centre can further help our business be closer to the changes and preferences of China’s consumer market, so that we can develop new products which meet market needs more quickly and efficiently.
"Our strategy is to build on the success of our Foodservice, Ingredients and Consumer businesses in China and sell premium dairy to more people, online and in-store. We’re serious about our presence in China and co-operating on product development and innovation is another way of moving our relationship forward."
Teh-han Chow, CEO Greater China