Around the world, consumers want to know more about the companies who make their food, and how their food is made. Pasture-based-dairying has a long history in New Zealand.
When you see our Grass Fed and Cared for Cows claims on-pack you can trust that the product has been made using milk certified to our Fonterra Grass and Pasture Fed Standard. Our standard requires our farmers’ cows to be at least 80% grass fed (on a dry matter basis) and spend at least 90% of non-milking time on pasture. Our New Zealand milk is third party certified against our Fonterra Grass & Pasture Fed Standard annually by AsureQuality, an independent Conformity Assessment Body (CAB).
Grass Fed Goodness
Thanks to New Zealand’s temperate climate, our farmers’ cows in New Zealand spend around 97% of non-milking time grazing outdoors on lush pastures.
Our farmers’ cows in New Zealand consume 96%* of their diet as grass, grass silage, hay and forage crops (including legumes and brassicas), so every drop of milk is full of natural goodness.
Cared for Cows
Care for animals’ wellbeing has been handed down through generations of Fonterra farmers, and every farm must meet high standards of animal welfare. Our independently-certified Fonterra Cared for Cows Standard proactively supports animal wellbeing.
New Zealand Dairy
A pasture-fed diet helps to make nutrient-rich milk. And thanks to our fresh air and fertile soils, New Zealand is the ideal natural environment to grow nutritious grass and make delicious dairy.
*on an ‘as consumed’ basis on a rolling three-year average – this is equivalent to 89% on a dry weight basis