Julian Mellentin is a Food Beverage Nutrition & Health Expert.
Julian Mellentin is the founder of New Nutrition Business, a company dedicated to providing strategic and marketing insights to the global health and nutrition business since 1995.
Julian Mellentin is one of the few world experts in the business of food, nutrition and health. A brand marketer in his past life, Julian is co-author of The Functional Foods Revolution, the first-ever book on the business of functional foods, and The Food & Health Marketing Handbook.
A graduate of Oxford University, he began his career as a marketer and has since lived and worked in most countries in Europe, as well as in Hong Kong and New Zealand.
New Nutrition Business has offices in London, Scotland, France, USA and affiliates in South Korea and Japan. They work with a range of customers, from global players to start-ups, from grower groups to scientific research organisations.
Discover Julian Mellentin's insightful videos, your go-to source for the latest trends in nutrition and health.
Explore articles featuring Julian Mellentin, a food beverage nutrition & health expert.
By monitoring sales information, watching the buying habits of global consumers, and being up to date with nutrition innovation and science, New Nutrition Business (NNB) has identified 10 key trends for 2024.
Disclaimer: We always encourage you to have a balanced & varied diet. Qualified healthcare professionals are the best source of information for the matters related to your health and nutrition. Contents on this website are of global context, based on international peer-reviewed scientific literature. Contents may not necessarily represent the regulatory and cultural structures of all countries or regions.