Our purpose
Our Co-operative, empowering people, to create goodness for generations. You, me, us together. Tātou, tātou.
Our vision
The source of the world's most valued dairy.
Our strategic choices
As part of a refreshed strategy announced in 2024, we confirmed that the following six strategic choices will be what we focus on in the years ahead to grow further value.
Deliver the strongest farmer offering
Our focus here is adapting our farmer offering to make it as competitive as we can. In particular, working alongside farmers to enable on-farm profitability and productivity, and supporting the strongest payout.
Unleash our Ingredients engine
We aim to deepen Fonterra’s position as a world-leading provider of sophisticated dairy ingredients, including building our trading capabilities to grow both the Farmgate Milk Price and earnings.
Keep up the momentum in Foodservice
We have plans to expand our successful Foodservice business in China – where we have a market-leading position – as well as selectively accelerating growth in other key markets with a capital-light approach.
Invest in operations for the future
This is about making improvements in the efficiency of our manufacturing and supply chain network, which allows flexibility to allocate milk to the highest returning product and sales channel, while continuing to work towards our sustainability goals.
Build on our sustainability position
We’re focused on further improving our Co-operative’s sustainability credentials and strengthening partnerships with customers who value this position.
Innovate to drive our advantage
We remain committed to being a leader in dairy innovation and science, including investing in R&D and embracing technology to solve challenges and build on competitive advantages.
Outcomes
Useful resources
Strategy one-pager
A high-level overview of our Co-operative’s strategy and what we’re aiming to achieve.
Strategy information pack
More details about our strategy including key performance drivers and how we’ll track progress.
Strategy media release
See the announcement we made when we released our latest strategy in 2024.
To view our past strategy documents, visit the Archived Reports Page.