Changing Consumer Attitudes

Julian Mellentin reflects on the transformation of consumer beliefs over the past two decades, noting a shift towards the consideration of health benefits in Western markets. He emphasizes the impact of the internet, enabling individuals to research about food and health anywhere, anytime, leading to a fragmentation of beliefs. In this era of personalized decisions, people navigate a challenging landscape, forming opinions influenced by a vast array of information. This trend extends beyond Western markets, as younger consumers in China, fueled by social media, undergo a similar shift in their perspectives on food and health.

Explore the dynamic shifts in consumer beliefs over the past two decades through the lens of Julian Mellentin, founder of New Nutrition Business. Watch the video below to learn more.