Anlene and Lions Club Medan, come together to inspire Indonesians to live healthy and active lifestyle through ‘Lions Jalan Sehat 2019’ Event
As part of Fonterra Brands Indonesia’s commitment to promote GERMAS Program.
Medan, 3 November 2019 – Today, AnleneTM, Fonterra Brands Indonesia’s flagship brand, together with Lions Club, held the ‘Lions Jalan Sehat 2019’ event at Lapangan Benteng, Medan to celebrate National Health Day.
The event is part of the ‘Ayo Indonesia Bergerak’ campaign series and aims to promote the government-initiated GERMAS program among the 25,000 participants.
Rohini Behl, Technical Marketing Advisor, PT Fonterra Brands Indonesia, said, “According to the 2018 Basic Health Research (Riskesdas), over 33% of Indonesians are inactive or have limited physical activity in their daily lifestyles, an increase from 26% in 2013. A lack of exercise can lead to a greater risk of non-communicable diseases such as heart disease, stroke, diabetes, and cancers. Regular physical activity is proven to help prevent and treat these diseases, and the government has been encouraging Indonesians to be active through its GERMAS program.”
Rohini added, “As part of our commitment to inspire and encourage Indonesians to maintain active lifestyles, Anlene, is holding the ‘Ayo Indonesia Bergerak’ movement, an initiative which aims to help people fight sedentary lifestyles by being physically active and keeping their bones, joints, and muscles strong and healthy.”
Rhesya Agustine, Marketing Manager Anlene, PT Fonterra Brands Indonesia, explained, “Together, Anlene and Lions Club want to encourage people to be active to help prevent the risk of non-communicable diseases. The community in Medan is very aware of the importance of their health, and this was proven with the enthusiasm shown by the 25,000 Medan residents who participated in the National Health Day event. Following this, we hope to see them become advocates for healthy and active lifestyles in their communities.”
At the ‘Lions Jalan Sehat 2019’ event, Anlene provided participants a MoveCheck, health, bone density, and body age examination.
Anlene supports the varying needs of the Indonesian consumers in their efforts to live active and healthy lifestyles through Anlene Actifit and Anlene Gold Plus. Anlene Actifit contains important nutrients to support bone, joints, and muscles through hi-calcium, collagen, protein. Anlene Gold Plus includes potassium, high fiber, and no added sugar to maintain blood pressure, cholesterol and blood sugar levels, in addition to bone, joints, muscle with calcium, collagen, and protein. Overall, Anlene products provide a unique bundle of nutrients that work synergistically to support total mobility and a healthy lifestyle.
"Through Anlene‘s high-quality and nutritious milk and the ‘Ayo Indonesia Bergerak’ campaign, Fonterra Brands Indonesia demonstrates its continued commitment promoting active lifestyles and supporting stronger, healthier and happier Indonesian communities," Rhesya Agustine concluded.