Showcasing our Trusted Goodness™ in Hanoi
Our team in Vietnam exhibited at the Vietnam International Milk and Dairy Products Exhibition in Hanoi last month, reaching more than 1,000 consumers and customers with high conversation into sales.
Organised by the Vietnam Dairy Association, this is the first such exhibition in Vietnam, amidst rising consumer interest for dairy nutrition.
Both NZMP and Fonterra Brands Vietnam were exhibiting, showcasing their different products but united in demonstrating our made in New Zealand trusted goodness. This was amplified with media engagement opportunities.
Fonterra Brands Vietnam Marketing Service Manager Phung Pham says the exhibition was a huge success in highlighting the New Zealand grass to glass heritage of our consumer-branded products and ingredients.
“In today’s increasingly crowded marketplace, it is more important than ever to find new ways to tell our brand story. Our use of virtual reality was a fantastic way of creating a unique and memorable experience for visitors that was fun and educational at the same time.
“We also showcased the versatility and quality of our foodservice ingredients by distributing cookies made with Anchor products.”
Partnering with New Viet Dairy - our NZMP reseller in Hanoi - the NZMP South & East Asia team was the only ingredients supplier present at this exhibition.
In today’s increasingly crowded marketplace, it is more important than ever to find new ways to tell our brand story. Our use of virtual reality was a fantastic way of creating a unique and memorable experience for visitors that was fun and educational at the same time.
NZMP Sales Manager Andrew Lusby says the team had the opportunity to clearly differentiate our offering and engage in discussions with R&D teams from local manufacturers in paediatric nutrition, yogurt and beverages.
“The event was a great example of teamwork and co-operative spirit, with different parts of the business as well as external partners working closely together to tell one Fonterra story,” says Andrew.