Anlene together with PEROSI and PERWATUSI Present Virtual Education Program 'Love Your Bones, Protect Your Future'
An Education Program About Bone, Joint and Muscle Health through Instagram Live and WhatsApp Classes to celebrate National Osteoporosis Day
Jakarta, 20 October 2020 - Fonterra Brands Indonesia, through Anlene has collaborated with PEROSI and PERWATUSI to hold ‘Love Your Bones, Protect Your Future’ program to celebrate National Osteoporosis Day.
The program consists of a series of virtual health education webinars through IG Live and WhatsApp classes where PEROSI’s experts will discuss bone, joint, muscle health and the importance of physical exercise to keep participants healthy.
Instagram Live ‘Love Your Bones, Protect Your Future’ session held on October 20, 2020 via official account @anlene_idnonesia, with spokespersons: DR. dr. Fiastuti Witjaksono, MKM, MS, Sp.GK-K as Chair of PEROSI, DR. dr. Rudy Hidayat, SpPD-KR, FINASIM as External Relations of PEROSI, Rhesya Agustine as Marketing Manager Anlene Fonterra Brands Indonesia, and hosted by dr. Andi Kurniawan, SpKO as General Secretary of PEROSI.
WhatsApp classes will be held on Saturday at 10 AM – 12 PM starting on 24 October 2020 with the theme of ‘Love Your Bones’, 21 November 2020 with the theme of ‘Joint Health to Support Mobility’, and 19 December 2020 with the theme of ‘Muscles Health to Support Mobility’.
“Anlene’s ’Love Your Bones, Protect Your Future’ program is an extension of National steoporosis Day which aims to raise public awareness of the risk of Osteoporosis and its prevention, all in an effort to improve the quality of life with healthy bones, joints, and muscles into the future. Through this program, we hope to give people accurate, health expert-verified information about bones, joints, and muscles through the platforms they use in their daily life,” added Rhesya Agustine.
Since the beginning of large-scale restrictions last March, Anlene has always assisted the public to stay active at home, through digital challenges such as Move at home, Yoga Challenge, Haornas 14 Days Challenge, and socializing the importance of nutrition to maintain freedom of move today and in the future.
DR. Dr. Fiastuti Witjaksono, MKM, MS, Sp.GK-K, Ketua Umum Pengurus Besar PEROSI, explained, “Osteoporosis is a disease where the density and quality of bones are reduced, especially in the wrist, hip, and most commonly in the spine. Osteoporosis is called a ‘silent disease’, where many people don’t know they have osteoporosis until the first fracture. Based on data from the International Osteoporosis Foundation, 1 in 3 women and 1 in 5 men over the age of 50 will suffer a fracture due to osteoporosis, and every 3 seconds there is a fracture due to this disease.[1] People need to be made aware of osteoporosis risks and programs such as the Anlene “Love Your Bones, Protect Your Future” help to realize an Osteoporosis-free Indonesia.”
DR. Dr. Fiastuti Witjaksono, MKM, MS, Sp.GK-K added, “Living a healthy lifestyle and fulfilling your daily nutrition is key to prevent Osteoporosis. Protein, calcium, and vitamin D can help to maintain healthy bones, joints, and muscles. We can find these nutrients in our daily foods and beverages, including chicken and eggs which are high in protein, and tofu and milk are good sources of calcium and vitamin D. We recommend refraining from consuming alcohol, smoking, or drinking too much coffee and soda to maximize calcium absorption and new bone formation.”
Fonterra, through Anlene, offers a wide range of high calcium dairy products to help maintain healthy and strong bones, joints, and muscles. Anlene Actifit and Anlene Gold Plus is specially formulated to fulfil Indonesian consumers’ needs of nutritious milk products. Anlene Actifit is enriched with important nutrients such as calcium, collagen, protein, vitamins A, B, C, D and E, Magnesium and Zinc. Anlene Gold Plus contains potassium, high fibre, and has no added sugar to maintain blood pressure, cholesterol, and blood sugar.
“Anlene wishes to provide a comprehensive bone, joint, muscle health education through WhatsApp Classes and a unique bundle of nutrients to support total mobility and healthy lifestyle. For more information and registration, please visit our official Instagram account @anlene_indonesia or bit.ly/AnleneDigitalEvent,” ended Rhesya Agustine.
[1] Osteoporosis and Musculoskeletal Disorder: https://www.iofbonehealth.org/osteoporosis-musculoskeletal-disorders