Celebrating the Excellence of Its Loyal Partner Products, Anchor Food Professionals Presents Anchor Food Festival in Bandung
Anchor Food Professionals (AFP), a business unit of Fonterra Brands Indonesia and a leading supplier of dairy products and services for foodservice operators in Asia and the Middle East, including Indonesia, proudly presents the Anchor Food Festival (AFF) 2024, an exciting food bazaar that will feature a fusion of Indonesian heritage dishes with international flair and inspiration. The festival, themed “Tasteventure,” will take place at Cihampelas Walk, Bandung, from July 26 to 28, 2024. At the Anchor Food Festival, visitors will be treated to a variety of delectable food and beverages from numerous vendors and will experience the high quality and delicious taste of Anchor Food Professionals’ products in every bite.
This three-day festival will showcase more than 10 selected well-known local F&B businesses such as Burger Bangor, HAUS!, Amanda Brownies, Bolen Lilit, and Martabak Pecenongan. These loyal partners of Anchor have long incorporated the touch of high-quality Anchor products into the delicious dishes loved by their customers. They have also succeded blending their culinary excellence with the distinctive taste of Anchor Food Professionals. Designed as a family-friendly event, the festival offers parents and children a chance to explore Indonesia's rich culinary heritage with a modern twist. Furthermore, Anchor Food Professionals aims to demonstrate how versatile dairy products can be, whether for sweet or savory dishes, and how dairy products have become an integral part of family meals.
Themed "Anchortasteventure," the Anchor Food Festival 2024 invites visitors on a culinary journey that merges local Indonesian flavors with global inspirations. This event is more than just a food exhibition: it offers food lovers and F&B industry professionals a unique opportunity to experience the culinary excellence supported by high-quality, nutritious dairy products from Anchor Food Professionals.
In addition to the unlimited culinary delights, Bandung residents and visitors can also indulge in various other exciting activities, including impressive cooking demonstrations by renowned food & beverages entrepreneurs from West Java, @achen_nyliem and @restuutamidewi, who will share their cooking skills and passion to inspire Sahabat Anchor to recreate delicious dishes in their own kitchens. The festival will also feature fun activities like cooking and karaoke competitions, quizzes with prizes to win, door prizes with a stamp card system, and free bone density checks and nutrition consultations with Anlene.
Klarisa Alam, National Category & Customer Development Manager – Dining & Beverages, Fonterra Brands Indonesia, stated, “Amid the hustle and bustle of city life, we often forget to enjoy quality time with family. Through the collaboration between Anchor Food Professionals and our loyal customers, families will not only be spectators but also part of this special moment. Visitors can share stories, recipes, and create memories together – that's the essence of the Anchor Food Festival. We hope this event will serve as a platform for food lovers and F&B industry professionals to discover the quality and versatility of our products in every bite of the dishes enjoyed at the Anchor Food Festival 2024.”
The Anchor Food Festival 2024 aims to show that dairy products and their derrivatives, such as butter and cheese, are the perfect companions for anyone's culinary journey. The festival also seeks to strengthen AFP's relationships with its loyal partners by providing a platform to promote their businesses and encourage direct engagement with potential consumers. Moreover, the festival offers participating tenants the opportunity to reach new markets and attract consumer interest through interactive culinary presentations. AFF also serves as a gateway for Anchor Food Professionals to connect with F&B industry professionals seeking premium dairy products for their business solutions.
Don’t miss the excitement of the Anchor Food Festival 2024! Come and enjoy a variety of delicious dishes from Anchor Food Professionals' tenants and experience the high-quality dairy products in your every bite. Follow the pre-event fun on Instagram @AnchorFP.ID, where you can participate in exciting quizzes and win prizes. Join us at the Anchor Food Festival 2024 and be part of a culinary celebration that will take you on an amazing culinary adventure!
